Between running the business, running the register, and running on fumes, marketing is the thing that keeps getting bumped to next week.

We get it. We fix it.

You didn’t open your business because you love writing blog posts. You opened it because you’re good at what you do. And you’d rather be doing that than staring down a blinking cursor at 11 pm trying to sound clever.

Meanwhile, your competitors are showing up in inboxes and search results while you’re still meaning to get to it.

We help our clients do things like…

☕Get a real lead-generation strategy instead of a hope-and-pray one.

☕Send emails and texts people actually open and read.

☕Keep blogs, social, and email working together instead of fighting each other.

☕Build local visibility that brings people through the actual front door.

Here’s what changes when we take this off your plate.

You stop dreading what to post this week. You stop losing sales to the business down the street with the better email list.

You start sounding like the expert you already are because someone’s finally translating what’s in your head into words that convert.

No jargon. No 40-slide strategy decks you’ll never open again. Just clear, human copy and a plan you can actually follow.

We’re Your People

Our team is built for hometown business owners. We’re not a big city agency that treats you like account number 47.

We understand what it’s like to be the owner, the marketer, and the person who locks up at night.

Diana Cacy Hawkins grew up in a family-owned small business, ran small businesses, and spent years inside marketing agencies serving big-name companies while learning what actually works. And what’s just noise. Now she’s brought that knowledge home and runs Espresso Shot Marketing, specializing in blog, email, B2B/B2C strategy, and ghostwriting, so hometown business owners get agency-level copy without the agency runaround.

AWAI member since 2008. Copywriter Café since 2016. She’s been doing this since before “content strategy” was a LinkedIn buzzword.

Let us ask you this: What happens when your emails get replies instead of unsubscribes? What happens when your homepage is adjusted for AEO as well as SEO? (Something you may not even realize exists.)
Answer: Your blog shows up when people search instead of collecting digital dust. And you get your evenings back.

For a one-time fee of $500, Diana will go through your overall market strategy. Diana will look at what you’ve done in the past, what you are doing now, and what others in your area or field are doing. She’ll draft a highly customized marketing strategy audit that explains everything and provide you with actionable steps you can take to improve your ROI and performance. 

This valuable insight lays the foundation for you to make better and stronger decisions moving forward. Marketing Strategy clients receive 25% off any follow-up work they agree upon with Diana. 

Don’t just take our word for it.