Espresso Shot Marketing

Diana Cacy Hawkins

Creative Strategist & Marketing Advisor

Energize your content with writing that strengthens your business.

We write content and copy for hometown businesses who love their community.

We help our clients do things like…

☕Develop strategies to generate more leads.

☕Strategize their digital outreach with copy, emails, and SMS that people love to read. 

☕Optimize content strategies across their blogs, social, email, and everywhere else.

☕Create hometown marketing strategies that increase their brand visibility and bring more people in the door.

We’re Your People

Our team is built for hometown business owners. We understand your marketing needs.

Meet our Team Leader

Diana Cacy Hawkins is the lead copywriter and marketing strategist of Espresso Shot Marketing. Usually, she’s the go-to person who you’ll work through. She runs a tight ship of assistants and makes sure every client’s needs are thoroughly looked after. After growing up in small business, she went on to manage and run departments and small businesses. For the last several years, she’s worked for various marketing agencies to gain insight into the best marketing practices and strategies. She specialized in blog writing, email writing, B2B and B2C strategies, publishing, and also works as a premium ghostwriter for the book industry.

Check Out Our Professional Services

Content Marketing

We write original content and show you how to optimize your content marketing for maximum benefits. One-time or discounted monthly renewal plans available.

✔️ Content Calendar Creation

✔️ Blog post series

✔️ Editorial assistance on existing content

*Most requested items include: evergreen articles, product highlight articles, case study articles, nurturing/self-help articles, and instructional articles.

Email Creation

Our email specialist writes the copy for all the emails you need. We sit down with you and go through your goals and together we decide on the best strategy.

✔️ Monthly e-newsletter writing

✔️ Email flow creation

✔️ Monthly renewal plans available

*Top five email flows requested most are: Welcome Series, Post Purchase Flows, Cart Abandonment Flows, Loyalty Flows, and Re-engagement Flows

Marketing Strategy

For a one time fee of $500, Diana will go through your overall market strategy. Diana will look at what you’ve done in the past, what you are doing now, and what others in your area or field are doing. She’ll draft a highly customized marketing strategy audit that explains everything and provide you with actionable steps you can take to improve your ROI and performance. 

This valuable insight lays the foundation for you to make better and stronger decisions moving forward. Marketing Strategy clients receive 25% off any follow up work they agree upon with Diana. 

Happy Clients

Don’t just take our word for it.

Diana is amazing! She has been an irreplaceable asset when it comes to copywriting and designing a marketing strategy. Her contribution to our clients’ success cannot be overstated.


Account Manager, Hustler Marketing

Diana has an approach to copywriting which very few people do, she thinks beyond the words and delivers also a coherent structure that works amazingly with design making my work so much easier. Her writing style allows me to complement her creative process with mine, and the results are always outstanding. I expect nothing but quality from her, and she’s by far the best copywriter I’ve worked with.


Design Lead, Hustler Marketing

Diana is very professional and makes collaborating on projects easy and efficient. She is transparent throughout the process and is open to suggestions and feedback. Every time we work with Diana we can expect quality work and fast turnaround.

Johnny Nieves

Copy Chief

Have a project you need a strategist and writer's help with?

Reach out to Diana Cacy for more details and to get answers to your most pressing questions. Don’t worry. She’s fully house broken and doesn’t bite.